Toronto- based mmi product placement inc. ( mmi), wants to thinks of ways to win greyhound canada as mmi’ s client. he also wants to decide if the making the cut was the right promotional vehicle for greyhound. mmi product placement essay. executive summary mmi product placement ( mmi), inc. has an opportunity to represent greyhound canada as they look for cost effective ways to reposition their brand which they feel has become stale and are currently. case study solution, mmi product placement inc. case study analysis, subjects covered advertising brand management communication product positioning by robin ritchie, ramasastry chandrasekhar source: richard ivey school of b. case solution, the president of a national agency prepares to sign on as a client to make a final pitch greyhound canada. greyhound wants to position its brand as a mains. phil hart, president of mmi, feels they are close to making a deal with greyhound.
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